Business overview

Red Nail Music is a company incorporated in 2010 as a limited liability company to carry out the business of a record label. The group’s principal operations are in music production, music marketing, artist development, and artiste management.

Vision

The Red Nail Music aims to become one of the leading music businesses and home to the world’s most successful and best-known recording artists. The Red Nail Music will achieve this by identifying and recruiting artists in all the music genres and developing them to leadership positions in their genres.

Strategy

The Red Nail Music will initially focus on attaining sustainable market positions in the growing indie music market which it believes presents above-average growth opportunities. Looking ahead, The Red Nail Music intends to expand into Western and Eastern Africa and to European, North-American and Asian markets with large sub-Saharan African communities.